We build discovery
platforms for sport.

AMG Athletics Meta Group creates the layer between athletes and the gear market — data-driven, personalized, and built to convert research into confident decisions.

Why we build

Gear research is broken. Players open five tabs, read specs that mean nothing, and still guess. Every retailer shows you their sticks. Nobody shows you the whole market. Nobody asks what you actually need.

We build the discovery layer. Structured data, intelligent comparison, and personalization tools that sit between the player and the purchase. The result is a player who buys with confidence and a retailer who earns a customer.

Structured Data

Intelligent Comparison

Retail Intelligence

Our platforms

Hockey · Live

StickMeta

The hockey stick discovery platform. A personalized quiz, side-by-side comparisons, a curve translator, and retailer price comparison — all in one place. Built for players. Monetized through retailers.

stickmeta.com →

New verticals in development. Golf, baseball, lacrosse.

Work with us

We partner with sports retailers, gear brands, and investors building in the sports commerce space.